Sony Ericsson Becomes Only Sony By Mid 2012

12/6/2011

Those who think saying Sony Ericsson along with the rest of some device's name is a drag, now can rest because at least one word out of this enourmos name will be dropped by next year...



We already heard back in October that Sony announced their intent to take over the Ericsson's share in Sony Ericsson. They say that the transaction should be completed sometime in January, 2012.However, we know that the actual change to only ''Sony'' won't happen before mid 2012. Also, once Sony takes over the whole brand, they will be focused only on selling smartphones, and current feature phones will be dropped completely.

 

Kristian Tear, executive VP and head of sales and marketing at Sony Ericsson, said for Times of India:

"A lot of planning goes into getting the branding right but we will be done by middle of next year. It will also mean that the marketing and advertising investments will go up. We haven't been as fierce as we were a few years back but we will step it up, refocus and invest more in brand-building in select markets and India is one of those markets."

 

With their attention now being given only to smartphones, we can expect a lot better ones in the future coming from Sony Ericsson... Sorry, we meant to say only Sony! I guess it will take some time to get used to saying only Sony....

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